Starting A Krispy Kreme Franchise

Filed Under: franchise ideas

A Krispy Kreme franchise opportunity is an appealing choice for many potential entrepreneurs or investors.  With more than three million doughnuts produced each day, Krispy Kreme is a successful specialty retailer with a strong brand name and unique vertical production design. Krispy Kreme's doughnuts are widely recognized as premium quality doughnuts, famous especially for their Hot Original Glazed doughnuts that have utilized the same secret recipe for decades.

Krispy Kreme doughnuts are sold at Krispy Kreme stores, supermarkets, and convenience stores across the United States.  Krispy Kreme stores are designed to attract consumers, and their unique design has proved successful. The 'Hot Doughnuts Now' neon sign in the windows of all Krispy Kreme stores are a distinctive reminder that Krispy Kreme doughnuts are prepared fresh everyday, and entice consumers to enter the unique stores.  All full-service Krispy Kreme stores are specially designed with a 'Doughnut Theatre.'  Each Doughnut Theatre has a glass viewing area where consumers can watch and enjoy the doughnut making experience.

Krispy Kreme Franchise Requirements

If you're interested in a Krispy Kreme franchise opportunity, the Krispy Kreme Corporation has a strict set of criteria for all potential candidates.  In order to be considered for a Krispy Kreme franchise opportunity, you must have enough capital to fund an entire market of Krispy Kreme stores.  Each area developer is responsible for developing at least ten stores in each market.  The Krispy Kreme Corporation requires a minimum net worth of $1,000,000 for each store to be developed. Interested applicants must also have significant operating and ownership experience, specifically in food service operations.  Also, applicants must have experience in food service operations in the specific market that they wish to work in.  The Krispy Kreme Corporation also requires franchisees to sign an area agreement in which they pledge to provide their best full-time efforts to ensure the success of their Krispy Kreme market.

In order to participate in a Krispy Kreme franchise opportunity, interested parties must submit to the Krispy Kreme Corporation the following information:
-a resume detailing all previous or current food service ownership or operational experience
-a resume detailing all current or past partners
-verification of enough capital to develop an entire market
-verification of enough capital to meet the minimum net worth requirement

Interested parties should contact the Krispy Kreme Corporation at:

Krispy Kreme Doughnut Corporation
 Senior Vice President
 Development
 370 Knollwood Street, Suite 500
 Winston-Salem, NC 27103 USA
 
Provide a detailed letter discussing the market you wish to develop, and experience operating or owning a multi-unit food service operation in that market.  Currently, the Krispy Kreme Corporation is not accepting franchise applications in the U.S., Mexico, Canada, U.K. or Australia markets.  The Krispy Kreme Corporation is most interested in developing European markets, specifically Eastern European markets.

To speak with a representative of the Krispy Kreme Corporation or to receive more information about available Krispy Kreme markets, please call 1-800-4KRISPY.

To read more about the Krispy Kreme product and history, and to learn more about Krispy Kreme franchise opportunities, visit their corporate website at  http://www.krispykreme.com/us.html


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